Projects

This is where I display some of the microcopies I created in Getir. Within Getir, I am in charge of six different domains: GetirJobs, GetirWater, GetirBiTaksi, GetirFood, GetirDrive, and GetirLocals. I don't always create features from scratch, but I create copies for all of the domains all the time.

Getir started its journey in 2015. The first starting point for Getir was to deliver essential goods under ten minutes and now it has become more than that. This project was a different kind of service that you’d normally see at Getir. GetirJobs aimed to help people get jobs. We did a pretty good job by reaching 1.000.000 users in 70 days after launch.

Handshake is an app that connects freelancers and the business owners for task following and payment. This was a fictional project created by UX Content Collective for the students of the Fundamentals of UX Writing Course. I got 22 out of 20 and received my certificate.

Inofab Health is a start-up in Ankara that is “providing patient-centric digital health solutions”. They are specialized in spirometry devices that are crucial for patients who have respiratory diseases. They had a 1 person team in design that consisted of a UI designer and I was the first UX Writer in the team.

Developed an AI-powered Figma plugin that democratizes content design across the organization, enabling 11 autonomous squads to instantly access approved, localized microcopy from a centralized source of truth. This innovation transformed a critical bottleneck into a scalable system, reducing content delays by 80% and saving 2,000 hours annually while maintaining consistency across 371,000 strings in 20+ languages.

I led the global transformation of our Rider IVR (Interactive Voice Response) from a rigid, legacy keypad menu into an intent-based conversational experience. I designed a unified voice and personality system that manages high-complexity support flows across 24 countries.